Sun Microsystems Case Study Example | Topics and Well Written Essays - 1750 words

Sun Microsystems - Case Study Example Sun Microsystems have good financial capabilities and ideas how to improve its position and increase productivity. Sun Microsystems forecasts developments, predicts logical consequences, translates them into potential opportunities, and plans to capitalize on profitable alternatives. In the company, the assessment of market opportunity is closely linked to the innovative process. Market opportunity encourages innovation and stimulates and extends markets. In fact, the assessment of market opportunity may be considered one of the early phases of the total innovative process. Yet innovation is not equated with market opportunity. Innovation requires the supportive system of marketing resources to cultivate opportunity. Both the stimulation of a continuing flow of ideas and products that can better satisfy wants and needs, and the supply of a marketing system to support them, are requisites of opportunity realization (Annual Report 2007). International expansion and acquisition strategy allow Sun Microsystems to develop unique approach to marketing and boost sales. Jabbar developed a strategy that focused on five countries that were each potential billion-dollar-a-year markets for Sun's server business. They were Brazil, Spain, China, India and Italy. Shareholders were optimistic about Sun's potential for growth" (Jacobs and Ensign 2008, C 237). Thus, for Sun a philosophy that competition is essential for innovation. For management expects new developments to destroy existing product positions. Assuredly, firms want to secure future opportunities and "capture" markets. New products are developed for this purpose. Innovations result in two groups of forces, competitive and monopolistic. The monopolistic forces, or the delayed action of competition, offer the innovator incentives to innovate. The competitive features diffuse the benefits of past innovations into the public domain. This puts the innovator under pressure to make further innovations if he is to maintain his competitive advantage and the better-than-minimum profits that go with it. Innovation is, then, one of the competitive tools of the business firm. It is a major means of creating a differential advantage, albeit sometimes short-lived. In adjusting to change, and in attempting to meet the demands of the marketplace, it must be managed, and programmed innovation is becoming one of the foundations of business strategy (Hollensen 2007). This places additional pressure on management to understand more fully the process of managing change and programming innovation through manipulation of knowledge. Innovation approaches manageability when participation in the process becomes part of the continuing responsibility of all levels of management. Sun develops the appropriate environment and set of attitudes to encourage innovation. Only then can a firm hope to deploy its resources most profitably in order to meet the challenge of change. In novating firms face a range of possible marketing policies (Annual Report 2007). 2. The chief elements of Sun's strategy are acquisition strategy and investments, expended portfolio, reduced costs through unit volumes and consulting services. For Sun, innovation is a core of differentiation. This combination of strategic policies allows Sun to "improve operating income by nearly $1.2 billion" during the first half of 2007 (Sun

What are the similarities and differences between Single Loop and Essay

What are the similarities and differences between Single Loop and Double Loop Learning - Essay Example Given that single-loop learning is more applicable for immediate learning, this model is often applied in our routine and repetitive day-to-day learning (Agryris, 1999, p. 69). Double-loop learning can take place given that errors or mistakes are being corrected by modifying the organizational norms (Choo, 2002, p. 14). Unlike the double-loop learning, single-loop learning can occur in case the immediate action performed to modify or correct errors is sufficient enough to correct mistakes without having the need to challenge the validity of an existing organizational norm. In line with this, Choo (2002, p. 14) explained that the main goal of single-loop learning is to â€Å"increase organizational effectiveness without the need to change the existing norms†. Single-loop learning is similar to incremental learning in the sense that the learning of new skills happen through incremental improvement. For example: Knowing that the marketing manager does not appreciate negative outl ook with regards to achieving the sales target, the sales people should learn how to deal effectively with the sales manager by simply questioning how the sales team will be able to meet the sales quota rather than saying that the sales target is unrealistic and demanding of their time and effort. By learning how to immediately deal with the sales manager, the sales people could avoid encountering work-related problems without the need to change the existing organizational norms. Double-Loop Learning Double-loop learning is more complicated as compared to the single-loop learning. Unlike the single-loop learning, several authors explained that double-loop learning is more complicated in the sense that the use of this... Lots of theories were developed to give us a better understanding on how learning can take place and how it can be improved in the long-run.Specifically the loop learning models are among the few learning theories that could enable use have a better understanding on how learning could happ Learning can take place wherever we are. It is possible to learn from our own mistakes or mistakes of other people. Considering the usefulness of loop learning models, this report will focus on discussing the similarities and differences between single-loop and double-loop learning. Similarities and Differences between Single-Loop and Double-Loop Learning Applicable to any types of organizational learning, single-loop and double-loop learning are models that could make us have better understanding on how formal or informal learning could take place (Agryris, 1999, p. 69). According to Kelly (2008, p. 57), single-loop learning can be utilize to increase our stock knowledge and make final decision ba sed on what we already know whereas the double-loop learning is applicable in cases wherein what we have learned in the past could give us the opportunity to create further questions based on assumptions or what we understand about something.Single-loop and double-loop learning are learning models that are applicable in any business organization. As compared to the use of single-loop learning, the use of double-loop learning is more effective in solving complicated organizational problems which requires the need to change organizational goals, values, frameworks and strategies.